VenueGen CEO to speak at Virtual Edge Summit

VenueGen CEO, David Gardner will be speaking virtually at the physical conference in San Diego at 1:15 ET January 10^th.  He will be joined by two other virtual industry CEO’s discussing the value of greater online engagement, what audiences/use cases are the best fit for  immersive modalities and where online immersion creates the greatest ROI.

David Gardner, CEO of VenueGen

Although the VEW conference have been an annual physical event for years, this is the first time one of the presenters has presented virtually at the event.   “There’s certainly some irony in flying each year to a physical conference about meeting virtually”, Gardner states.   This milestone is yet another indicator that immersive technologies have matured and are ready for the enterprise.    Gardner will be using the VenueGen platform for his virtual appearance, content and audience interaction.

Click on image to view session information

Hypergrid Business: Arizona school goes virtual with VenueGen

By Maria Korolov

Read the article on Hypergrid Business

EXCERPT: Chris Lineberry is the principal of the Florence Virtual Academy in Florence, Arizona.

Chris Lineberry

“One of the problems with online schooling is building a sense of community,” he said. So the school decided to use the VenueGen Web-based meeting platform because it offered the ease of use and security his school needed at an affordable price. “This gives us a real ability to reach students,” he said.

Immersion.VenueGen users get a sense of immersion – of “actually being there” – when they attend virtual events on the platform. As a result, it helps bring students together who are located around the school district, or, in fact, anywhere in the state. The school also holds all its staff meetings in VenueGen, as well as meetings between teachers and students.

Staff meeting in VenueGen. (Image courtesy Chris Lineberry.)

“What I really like about it is the sense of immersion that the kids and the staff are able to get from it,” he said. The schools serves a wide variety of students…But they know the value of a high school diploma and a quality education,” he said.

Read the whole article on Hypergrid Business.

Training Industry: Gartner, Inc. Taps VenueGen as a “Cool Vendor” in Social Software & Collaboration

VenueGen, a leading 3-D Virtual Meeting and Training platform provider, has been named one of the Cool Vendors in Social Software and Collaboration in the April 6, 2010 research report published by Carol Rozwell of Gartner, Inc.

As stated in the Gartner report, “the five vendors profiled in this Cool Vendors research demonstrate the breadth of social-software tools. On one hand, they can use the social network to solve problems. In addition, they can provide a platform for engagement in virtual environments that’s superior to more traditional settings.”

Gartner, Inc. names VenueGen a "Cool Vendor" of 2010 for it's e-training app

VenueGen’s 3-D meeting and training platform is delivered as a browser-based software as a service. Users sign up just like a simple Web conferencing tool, and they instantly get a photorealistic avatar based on a picture of themselves. Unlike passive audio and Web conferencing, users are engaged, vocal, and actively participating, thanks to the virtual environment replication of a real conference environment. VenueGen starts at $90 per month, and free 30 day trials are available.

“Billions of dollars are spent each year on business meeting travel, training, and distance learning. The 3-D meeting, collaboration and corporate training markets are accelerating. 3D meeting platforms are becoming mainstream applications,” said David Gardner, CEO VenueGen. “We believe Gartner has identified this trend and we are proud to have been included in the Gartner Cool Vendor report. At $90 per month, VenueGen becomes attractive to every company using audio, video and web conferencing. Our video shows how VenueGen is remarkably different.”

VenueGen features:

• Automated setup - Sign-up is as fast as a Web conferencing tool. Users set their avatar profile and their avatar moves and acts like they would in the real world.

• Photo realistic avatar – Users can upload a photo, it maps to the avatars face, and people can see you and identify you instantly in a meeting. Avatars look just like their owners. No cartoons, no game characters — you look businesslike, and you get business done.

• Positional sound – Drag your mouse left, drag your mouse right, and you scan the room and will see and hear people exactly as they are positioned in the room. This dramatically reduces audio fatigue experienced in typical audio and Web conferences.

• Integrated content – Share documents, PowerPoint, or browse the web while you are in the 3D room.

• Ease-of-use – No menus, no keystrokes. Users simply right click their mouse, and options such as “sit in this chair,” “walk over here,” “point at this person” appear. Users are productive in minutes.

• Replicate the real world – You can be in Paris, London, New York in the same afternoon. Without any video equipment, you can conduct lifelike 3-D meetings with colleagues and partners around the world. All you need is a laptop, and either voice over IP, or any telephone line (standard dial-in like Web conferencing)

Used for Corporate Training & Collaborative Meetings

• Corporate training - Put dozens or hundreds of people in a virtual room, sharing content and ideas, and running productive virtual training classes that are truly engaging. Attendees learn more, retain more, and are more vested in the outcome. They leave training classes connected to their colleagues and revitalized, with high recall of information and ready for action.
• Meetings – Every business line manager has staff meetings, project meetings, informational meetings and more. Team members are all over the country or the world. VenueGen is used for these applications in small to large companies from millions to billions in revenue.

A 30 day trial is available at VenueGen.com.

Video: David Gardner and One+ Magazine Talk About Immersive Technology

Watch the video on PlusPoint, the official ONE+ Magazine blog.

ONE+ ‘s Jason Hensel talks with VenueGen CEO David Gardner about the usability and user-engagement advantages of immersive web technologies. “You recognize people on-site. You can see who’s talking. When everyone turns and looks at you, your energy level spikes. It feels just like being in a real  meeting.”

Training Tech Talk: Tips for Creating Engaging Web Conferencing

Read the full article on Training Tech Talk

Creating engagement via Web conference is challenging even with small groups, and large groups can be almost prohibitively difficult to monitor. The ideal solution would recreate the natural engagement and interactivity of face-to-face instructor-led training (ILT) in a way that’s as easy, convenient, and accessible as Web conferencing. A handful of up-and-coming companies are introducing Web 3-D apps as a potential solution. They look similar to Second Life in certain basic ways, but are super-intuitive to use and are designed specifically for business use in terms of scalability, participant control, usability, and multi-screen, low-bandwidth content-sharing (a useful feature that ’2-D Web conferencing platforms don’t provide).

The best of these platforms have gone to great effort to recreate the essence of face-to-face communication, without a user learning curve, for better online learning. For example, they feature directional, actual-distance (but adjustable) sound, which studies indicate is crucial to the brain’s ability to quickly absorb information.

They also allow both learners and instructors to be in control of all the non-verbal communicators we semi-consciously use in-person that contribute to an engaging sense of presence. Instructors can tell by sight when learners are focused and engaged from anywhere inside the 3-D training room (and learners know it, so they’re naturally more engaged).

Collaboration flows more freely with more people participating and fewer people talking over one another or ‘checking out.’ Because they’re virtually sitting among their easily identifiable peers instead of alone in front of a 2-D Web conference, learners are more accountable for their presence, so they become more engaged in the course objectives. In essence, being in one of these Web 3-D environments ‘feels’ natural, so both training and learning become almost as naturally engaging as they are with in-person ILT.

- Kate Hendrick, director of marketing for VenueGen

What Businesses Need to Learn from Gaming When Moving Online

By Cece Salomon-Lee
Read the full post on the Virtual Edge Summit Blog

In 2009, the Cisco Global Sales Experience demonstrated the power of games to engage audiences and impart learning. In this guest post by David Gardner, CEO of VenueGen, David highlights why gaming and business are a perfect match. David is also speaking on “3D Immersive Worlds for Business Engagement” on January 12, 2011 from 11:00 – 11:45 am.

David Gardner is a serial entrepreneur, technology investor and futurist. With a proven track record for early identification of paradigm-shifting technologies, Gardner has successfully built seven companies. He is a trusted advisor concerning new technology trends who believes the 3D web is on the verge of dramatically transforming many web-based business models as we know them today

David Gardner, CEO of VenueGen

To the average business person, the word “gaming” probably seems irrelevant, especially when used in the same sentence as “a more productive, innovative, strategically unified workforce.” But it makes perfect sense for business objectives and gaming to go hand-in-hand. Why? Because while most every company is looking to cut costs by moving training, meetings and events online, today’s 2D web conference solutions just can’t match the engagement we experience when we’re physically face-to-face. And without engagement, ideas don’t connect and information just doesn’t sink in.

Virtual games, on the other hand, have been engaging people from afar for years. So why not embrace their use for business? What business needs to understand is that it’s not just the high-speed car chases or alien massacres that engage people in virtual games. Rather, a game’s storyline is akin to a corporate meeting agenda, or content for a training course. Obviously, the material must be relevant and maybe even a little exciting to be engaging. But even the most popular courses and topics become lackluster when presented as flat slides accompanied by faceless voices. To further the metaphor, expecting engagement from a web conference is kind of like expecting it from a video of a stranger playing Halo.

So what else drives engagement beyond the ‘storyline’? The missing link is individual control. With gaming, each player has a sense of shaping his or her own virtual experience while (especially in team-player games) contributing to a common goal. Similarly, when we communicate face-to-face, we’re in control not only of what we say and when we speak, but also of our facial expressions, our body language, where we direct our attention, our perception of others and their perception of us, and countless other subtle, semi-conscious gestures whose maintenance keeps us alert, interested, and above all, engaged. Isn’t this exactly what’s missing from our virtual classrooms, events and meetings?

To find out, creators of a new breed of in-browser 3D environments are enabling high levels of personal control for online business communications. These applications feature simple, intuitive usability, and are meant to “disappear” once a user becomes accustomed to them, so that he or she can become fully immersed in a virtual world of natural-esque business collaboration and learning. So far, there’s evidence that gaming and business are a great match. Happy users report improved collaboration, communication, retention and long-term transfer of learning.

VIRTUAL EDGE SUMMIT LIVE: 3D immersive technology stuns delegates

by Ian Whiteling, Joint Editor in Chief.

Read the full article on the MEETINGS:review Technology website

Attendees at one of the seminars at this year’s Virtual Edge Summit in Las Vegas were amazed at the 3D technology that’s now on the market for virtual meetings and events.

Comments such as: “I’ve never seen anything like this before,” were uttered during the demonstration by David Gardner, chief executive of VenueGen – and this was despite a technology malfunction that meant it had to be cut short.

What delegates saw were 3D virtual meetings populated by avatars, but more life like than people are used to seeing in environments such as Second Life. What’s more, the avatars had the faces of the people they were representing, with the 3D immersive technology creating a real feeling of the presence of others in the meeting.

What was clear to Gardner’s audience was how much more engaging an environment VenueGen’s 3D event was compared to the two dimensional versions that are becoming increasingly widespread. And it is this increased level of engagement that Gardner believes makes meetings held in a 3D environment much more effective.

“Analysts Gartner and Forrester both predicted the rise and widespread adoption of Web3D by 2010,” said Gardner. “This was the hype cycle, and what people found was that the technology was difficult to build, couldn’t negotiate firewalls easily or be downloaded quickly enough. Plus it was complex to use and expensive. But now we’ve hit the five-year point, I believe all these issues have been resolved.

“But one key issue remains – we have failed to make the case for how important engagement is to online meetings. It’s very hard to measure, but last year $350 billion dollars was lost through disengaged staff, according to research.

“Why would people spend so much on Telepresence, when WebEx was so cheap? Because it is engaging and 2D screen sharing is not.”

So what about the cost of 3D immersive meetings technology? Well Gardner was keen to point out that is has become very affordable.

“Web3D can be installed in under a minute, learned in 30 seconds and is cheaper that WebEx,” he said.

So after a five-year wait, perhaps Gardner may well see his vision for the future of corporate meetings come to fruition in 2011.

Web 2.0 for TelePresence or Life after Second Life? Enterprise collaboration

We did a Q&A with CEO David Gardner, to get a feeling what VenueGen means for online meetings in general and the next generation of business use for Second Life concepts in the future.

Web 2.0 for TelePresence? Interview about 3D virtual meeting platform VenueGen

1. Is VenueGen the death of the webinar?

David Gardner: Not necessarily. Different modalities are good for different uses. Well, the Internet certainly has revolutionized the way people consume media. The Internet is interactive, and so is the VenueGen virtual meetings platform. Virtual meetings are used for three things: everyday meetings, training, and events. Meetings and trainings are highly collaborative, and VenueGen provides a highly collaborative platform to meet this need, whereas webinars have been utilized largely for passive events, like watching TV. So, in short, if companies want Webinars where audiences are passive listeners, they can select a passive platform. If companies want a virtual meeting that encourages participation, then they can select an interactive platform. Our view is that webinars and events will become highly interactive – that’s where it’s all heading.

2. How do 3D meetings work? How is VenueGen different from other webconferencing programs?

David Gardner: VenueGen creates a TelePresence-like experience while running in your browser. No video equipment, no cameras, no special rooms – no big expense. In VenueGen, the online meeting’s hosts select one of our virtual venues and invite others to join, which is similar to joining a WebEx meeting, only you appear in a 3D environment as an avatar. You hear sound directionally and you can turn you head by dragging your mouse around to see others and to interact with content. It is very simple and easy to use.

3. Who needs virtual meetings?

David Gardner: Anyone meeting, collaborating or learning online needs VenueGen. It is extremely similar to the real-world experience of sharing a physical space together. Meeting hosts who want to create more engaging, personal and productive events online will try VenueGen and will never go back to flat 2D screen-sharing technology.

4. MIT, Berkeley, and Stanford already offer online education—there are even classes on iTunes. Will VenueGen “classrooms” with student & professor avatars holding discussions and writing on blackboards lead to a new kind of academic campus?

David Gardner: Yes. There is nothing in education as powerful as a skilled teacher facilitating a class full of engaged learners. As instructor-led distance learning continues to grow the 3D modality will become the standard. There’s tons of great research on this showing that learners immersed in a 3D environment show dramatic improvements in participation and retention over those using 2D online platforms. We currently run a pilot with Duke University.

5. Can folks without broadband still participate?

David Gardner: VenueGen’s core functionality requires minimal bandwidth because only highly optimized positioning data is being sent and received. However, some features of VenueGen such as real-time screen sharing may not work well in low bandwidth settings. That said, unlike any web conferencing tool on the market today, VenueGen has the ability to pre-distribute content to online attendees and then simply control that content running locally. This model requires almost no bandwidth and makes VenueGen a viable option where screen sharing-only tools cannot work.

6. Will your children even know what a webinar was?

David Gardner: They will probably call it television. In the not-so-distant future, the 3D web will be very commonplace. There are certain internet activities such as online learning, collaboration and social networking that will be performed almost exclusively in 3D. Other asynchronous and individual activities will remain 2D. Anything involving interacting in real-time with other people on the web that is not in 3D will start to look like the black and white television, or radio—not very appealing or interactive.

7. How does VenueGen change the playing field for unified communications?

David Gardner: Unified communications involves the convergence and integration of many meeting and communication modalities. 3D will be the least common denominator for UC because everyone can use it and other modalities such as VoIP, video feeds, chat, etc. can be brought directly into the 3D environment. Although 3D is only one of these modalities, I believe VenueGen will become the presentation layer or central HUB for UC platforms. 3D environments don’t required special hardware or cameras or lots of bandwidth like video applications do. This makes 3D the richest experience with the least barriers.

8. Second Life has exited the enterprise virtual meeting space. How does VenueGen see this as an opportunity?

David Gardner: SL leaving the enterprise space was not a surprise to anyone. SL was designed as a consumer’s virtual world and never really understood the needs of the enterprise. A company and technology has to focus like a laser to solve a business problem. SL never had that focus and unfortunately SL is the only 3D experience most enterprises ever piloted. I’d have to say that SL’s entry and exit of the enterprise space has done more to hurt the adoption of serious 3D modalities than anything to date. Second Life required customers to spend hours learning the platform – no one has time to do that today. Customers who experience VenueGen indicate a remarkably different experience. The platform was built with enterprise in mind. It takes a few minutes to get up and running. Users are immediately productive and running effective 3D meetings and training events.

9. When will you bring VenueGen to the iPod and Android?
The iPad and iPhone will be our first mobile deployments because we already have a version of our client 3D engine that runs on these. Eventually VenueGen will run on most mobile computing devices.

10. You have a track record of successful startups. Is VenueGen venture backed, and will you be going for another funding round?

David Gardner: We are angel backed at this time, but we are currently in discussions with both venture capital and strategic investors.

11. What kind of partnerships are you looking for?

David Gardner: We are talking with some companies now that want to integrate VenueGen into their core platforms. Any business solution that can add value by incorporating the ability to instantly meet, learn or collaborate in 3D is a potential partner. This would include some major corporations, communication companies and collaboration platform companies.

12. What’s the next big thing for you?

David Gardner: VenueGen will continue to evolve as an exceedingly productive platform for meetings and distance learning. Frankly, those are two markets worth tens of billions of dollars. We are not at liberty to divulge our technology and marketing roadmap because we are in investor and partner discussions, but you will see some major announcements coming out of the next six months.

13. Is there anything else you would like to share?

David Gardner: All of the analysts have said something similar but Forrester said it best, “The Internet is on the verge of its next major evolution.” 3D is coming and as with all new technologies, early adopters will gain competitive advantage and differentiation. Anyone who has had the VenueGen experience understands what I’m saying and will never go back to using legacy web conferencing tools. Companies considering videoconferencing, spending hundreds of thousands to millions of dollars, they find that their workforce is distributed and mobile and can’t physically get to these rooms. They might be better served by considering VenueGen as an online virtual meeting platform.

For more information please go to https://www.venuegen.com or follow VenueGen at http://twitter.com/venuegen

David Gardner, CEO

David Gardner has been a serial technology entrepreneur for over 25 years, creating or co-founding nine successful companies including ProviderLink, Peopleclick, Report2Web, DBBasics, BuildLinks, and OnSphere. He has raised over $60 million in venture capital across multiple industries and markets, without a single startup failure or investor loss.

Mr. Gardner specializes in taking IT products and internet-based companies to market, and he has served on several corporate boards. He launched the first hosted “software as a service” enterprise application in North Carolina, long before SAS was generally recognized as a preferred delivery method. His forward-thinking white papers and articles on technical, marketing, and managerial topics have gained wide acclaim, and he is in regular demand as a conference speaker. Mr. Gardner served as Compuware VP, following its acquisition of the ProviderLink healthcare communications exchange.

Mr. Gardner holds degrees in music, philosophy, and divinity, and he completed several years of post-graduate studies in computer science and business at NCSU.

This interview was originally featured on TMCnet.com (http://www.tmcnet.com/usubmit/2010/08/03/4936426.htm)